Fuel Your Marketing Team with High-Octane, High-Performance Marketing Operations
Have you ever thought about the effort and time needed to create a marketing campaign? If you had to guess, how long would it take you to develop a webinar? How about a case study? The majority of you...
View Article4 Blog Posts to Help You Put the Ease into Marketing Resource Management
Do you feel that your inbox keeps on filling up with emails on project management requests? That the time you are spending on the creation of marketing collateral could be decreased? You want to be...
View Article3 Creative Email Marketing Campaigns That Will Get Your Customers’ Attention
How many times have you heard that email marketing is dying? That it is no longer relevant? Yes, we have an influx of new channels and opportunities – mostly connected to social media and mobile...
View ArticleSurviving the Data Management Platform Features Race
About five years ago, when we were just starting FLXone (now integrated with Teradata’s Digital Marketing Center), a data management platform (DMP) was considered the new kid on the block in the...
View Article4 Brexit Marketing Lessons That Will Inspire You
Were you surprised by the results of Brexit? I sure was. My poetic colleague Simon Goddard wrote to me in an email on Friday that “The sun is out in Winchester but there is so much doom and gloom it...
View ArticleEmail Marketing Statistics Learned By Analyzing 1.3 Million+ Emails With...
Act on personal data. That’s what everyone is saying, right? One of the problems with data is that sometimes there is simply too much of it, or in other cases, not enough. One of the most popular...
View Article8 Summer Marketing Tips to Set Off the Fireworks
Source As Americans kick off their summer with celebrating July 4th, how are you going to be sure to set off your summer marketing fireworks? As marketers, the summer months can be a real challenge for...
View ArticlePokémon Go Marketing Campaigns Can Drive You An Insane Amount of Traffic....
We all tend to have nostalgic flashbacks from time to time. Whether it’s your first love or a cool trip you took back in 2000 you get that feeling of warmth and security. Perhaps this is the secret...
View ArticleNo ‘Happy Flow’ Without a DMP: How DMP Accelerates Your Digital Marketing
The happy flow. Getting visitors and customers so swept up in the intuitive customer experience you offer them that they can’t click on the ‘Buy now’ button quickly enough and sell their soul to you...
View Article5 Ultra Effective Email Marketing Strategies to Push You to The Top of The Class
Back-to-school is the second largest retail holiday in the U.S, just behind the winter holidays. This year, it’s expected to rake in an unbelievable $828 billion! But here’s the problem. As email...
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